Internet marketing is a very large subject. I’m not a guru and I never met anyone who knew it all.

Something important to remember is that the market is always changing. To be successful you must be prepared to constantly test and try new ideas. Never take anything for granted and always look for improvement.

The purpose of the internet marketing 4p section is to provide you with a framework around which to build your online marketing plan.

Internet Marketing has similar principles, just a different delivery, to the bricks and mortar world.

One thing is very clear. Unless you proactively promote yourself and your product, your business will die.

OK. lets think this through. You have something you want to sell on the Internet. How should you go about it ?

There is an old formula with which to put a framework around your thinking. Its called the 4P’s. Here is a summary: Read the rest of this entry

With 2009 almost dusted, its time to start looking to the best business opportunities for 2010.

According to About.com Small Business Canada a lot of the best business opportunities are green.

With so much concern for the environment consumers are looking more closely at ways to buy their food and technology in an environmentally friendly manner.

Here is a summary of the list of best opportunities for 2010: Read the rest of this entry

This post is about the social bookmarking demographics reported in the Royal Pingdom Blog.

Selling  stuff, any stuff, is a lot more effective if you know something about the people you are selling to and can tailor your message to them. This holds true irrespective of whether your revenue is coming from online or offline sales.

Online marketers, looking to leverage traffic from  social bookmarking sites, will be interested in a new survey completed by the Pingdom people, which provides an insight into the male to female ratios of visitors to those  sites. Read the rest of this entry

Customers are the most important element of any business since they can directly attribute to your success or lack thereof. However, even the best of businesses will have unhappy customers at one point or another; what can distinguish you from the pack is how you deal with them. Here are five methods for handling customer complaints that will keep customers happy and encourage repeat patrons.

Read the rest of this entry

Buying a home based franchise opportunity business as a way of starting a new business is seen as a lower risk alternative to starting from scratch on your own.

As with any business it is important to properly evaluate the opportunity before jumping in. With an existing franchise, you will be better placed to ensure the market and the business model is sound before starting your new venture.

If franchising is a path you would like to go down, here are some tips to help ensure your success. Read the rest of this entry