Earlier this month Google announced another enhancement to their Adsense program. Its called targetable custom channels.
It works a bit like this:
- Each Google Adsense ad-block can be allocated to one or more “channels”. These are used to track the performance (including earnings) for the ad-block.
- This allows the publisher to experiment with colour, placement and Ad type to determine which combination works best for each site.
- Usually Ads are allocated to random Ad-Blocks by Google.
- Now, with targetable custom channels, advertisers can choose to locate their ads within a specified location on a publishers site.
There is a bit of debate about when and if this offering will be effective.
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