There is a lot of advice available regarding success with pay per click advertising.

I have one ongoing campaign which makes $2.5 for every $1 invested (about $250/month gross). Nothing else has been successful from about a dozen campaigns.

Found a couple of posts today from “ShoeMoney” a very successful and highly respected member of the DP community.

His two posts speak volumes. To give you an idea of the success he was having here’s a quote from the posts:

“I budgeted $40,000.00 Of that $40,000.00 I was only able to spend $28,932.75 for a total gross return of $144,329.29 for the month of march from cj.com and azoogleads.com Ringtones affiliates.”

Here are the links:

The $10,000.00 experiment with PPC Part 1

I hope you enjoy them as much as I have.

Similar Tags:  click based pay, Pay Per Click

Here is a free blog type website which takes all the hassle out of the setup.

Heres how it works.

The organisation has setup a website where you can create your own “lens”. A one page website essentially. The layout has Ads already built into it. The revenue from the ads is shared with the “lens” owners. See notes below taken straight from their FAQ.

You can create as many lens as you like.

Here are the notes from the FAQ.
“For a while (as with most startups) we expect our overhead will be greater than our income stream. We still need to pay our fixed costs (like servers and tools and staff salaries) or else we can’t keep running and building the service. So, all revenue that comes in goes first to our overhead. Then we honor our 5% charity commitment.

Then, we divide it among lensmasters as follows:

AdSense revenue (these are the Google ads you see on every lens): This money goes into a pool, so as to avoide clickfraud. Half of the pool distributes out to lensmasters, on a PayRank scale that is based on a lensmaster’s average LensRank and traffic.

Affiliate revenue (ie, referral income–like Amazon and eBay and CafePress and SuperStore sales). This is directly attributable to the lens that generated the revenue, and is not pooled with the whole co-op. The lensmaster gets a straight 50%.

So, once we are at scale and overhead is being covered, if your lens sells 1 book and Amazon pays us $1.05 in affiliate income, we send a nickel to charity and fifty cents to you.

Every quarter, we’ll publish all our numbers so you can see exactly how much money was distributed to lensmasters and to charity.

We will also show your estimated earnings on your MyLenses page. This number will be updated daily.

We will also make an educated (we hope) guess as to what the maximum deduction for overhead is, and even if we’re wrong–even if our overhead is higher than we thought or our income is lower than he hoped–we’ll stick with our guess and take a hit. So you never have to worry about getting less than promised from your affiliate links.

If you’ve got suggestions for how to improve this plan, or how to explain it more clearly, please drop us a line here. ”

Looks like a good way to go if your getting started. No hassle setup and good ads with good placement already built in. Downside is you only get a share of the profits.

Heres the link http://www.squidoo.com/

More directories looking for links:

http://www.bestdirectory.net
http://www.forage.in
http://www.directory.art-ticlebox.com

Link building is a good way to grow SERP’s and to grow non search engine traffic. Directories are useful for both.

Another related method of generating revenue from your website is to sell the services of a text link broker.

There are a number of companies which do this and as always its hard to decide the best to work with. I solved this by looking at the ads on the websites with top listing in search engines. I also reviewd some of the most popular blogs at Technorati. Most carried ads for one company – Text Link Ads.

I’ve signed up (free) and have their banner on my Best Real Income site.

Nice site, good stats and a good range of buttons, banners and links to choose from. The color scheme works well on a good range of themes.

Heres the link to check them out. Text Link Ads

And finally here are a few new blogs:

http://homebasedbusinessblog.blogspot.com
http://writefromhome.blogspot.com
http://affiliateprogramblog.blogspot.com

As part of marketing my home based business website, I keep an eye on my competition, and their search engine ranking.

For my sites the most profitable traffic comes from search engines. Traffic exchanges, purchased traffic, traffic off articles and that from links on other sites do not seem to be as effective. The other thing I like about search engine engine traffic is that the price is right – free!

As a beginner I’ve learned how to get good rankings with MSN. I’m working my way up the food chain now, looking to understand the “formula” for Yahoo.

This is a well trodden path – I guess everyone has to learn this as they develop their online marketing skills.

In the Digital Point forum I found a great tool today which has already saved many hours of work.

The tool is called Niche Watch. It compares the top listings for Yahoo with your site.

When I used this tool it was immediately clear that I need to work on my site title tags.

I am also weak in the text area for my keywords. Not sure what to do about that, so will look into this over the next few days.

Here is an interesting article from our article directory. Useful for anyone who promotes a home based business.

Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were confusing. Some even claimed that they would take away your breath if you attempted to read them aloud. One poster thought that very long headlines often appeared to be a run-on sentence… even if it technically wasn’t.

I decided it was time to do a study. I wanted to compare headlines on profitable sales pages to headlines on unprofitable ones. I wanted to find out if there really was a difference in the length of their headlines.

To perform that study, I first had to prepare a list of profitable sites and another list of unprofitable sites. I actually already had both due to another study I had recently performed. However, many of the unprofitable sites had disappeared from the Internet. I wasn’t surprised. Why stick around if you can’t make a profit; right?

I had to settle for comparing the headlines of profitable sales pages to the average sales page. I used my list of profitable sites and counted the words and characters in each headline. I skipped any site without a headline. I then looked at sites with ads running on the major search engine for the same product or service. I randomly picked one and also counted the words and characters in it’s headline for the control or average group.

The results were surprising. The average sales page has a headline of only 10 words comprising 55 characters. The profitable sales pages had and average of 14 words and 82 characters in their headlines.

We can conclude that profitable sales pages use longer headlines than the average sales page. That isn’t so surprising.

The other finding was much more surprising. With only a handful of exceptions in thousands of data points, a length longer than 150 characters was very rare. Can we conclude that extremely long headlines aren’t profitable? No; there are other possibilities. However, we can conclude that it is exceptionally rare for profitable sales pages to use headlines longer than 150 characters. In fact, 90% of the data points fell within 131 characters.

That is my new recommendation. I intend to only use headlines that are at least 80 characters long and no longer than 131 characters and I advise the same to my clients.

This places me right in the middle of the correlation group for profitable headlines. Your headline is an important factor to consider when you are optimizing sales. I hope you consider following suit. If so, let me know if this study has improved your results. I look forward to hearing from you.

James D. Brausch is the creator of the Glyphius software. Glyphius copywriting software is guaranteed to increase the profitability of your copywriting using a statistical analysis of profitable ads. For more information, visit: http://www.Glyphius.com

Similar Tags:  headline length, maximum headline length, headline character length, max characters headline, optimal headline character length, recommended length for sales page headlines