Email Promotion
Whatever home based business you own, it is essential to have ongoing promotional activity. Email Promotion should be an important part of the mix. Here are some reasons why:
(a) It’s very low cost
(b) It’s instant, allowing your audience to have real time updates of whatever you wish to communicate.
(c) Good response – generally if there is a link to further information in an email then the recipient will at least open the link.
(d) Email is personal, which means for a targeted campaign, very good response rates can be achieved.
(e) Its scalable. Doesn’t matter if you have 50 or 5,000 emails to send out the effort (and cost) is the same.
One of the secrets to having a successful email promotion is to know how to write your email message. There is a right an a wrong way to go about it and the difference will be significant when the final results are in.
The best place to learn how to run an email promotion correctly is from an expert. Michael Rasmussen is an acknowledged master of email promotions. He makes a good income from his own email lists and from helping others get the most from their email campaigns.
Michael has recently released a free ( yes that’s right they are free) set of tapes which tell you how to write email promotions to get results. There is a bonus offer which comes with the free videos but that’s another story.
There are eight videos in the free package. They cover the following topics:
- How to prepare to write your promotion
- Writing eye catching subject lines
- How to create an opening which makes people read the whole message
- How to write the body of your message
- Creating a closing with a strong “call to action”.
- How to write an effective PS
- Common mistakes
Then there are 3 extra videos in the bonus pack
- How To Create Follow-up email promotions
- How to write back-end email promotions
- Creating Affiliate email promotions
Having been watched them, I recommend these you time well spent. The cost is nothing and there is absolutely nothing to lose.
Once you have viewed the videos please let me know what you thought of them.
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Filed under: Net Marketing • Resources
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