Feedburner SEO
Over the last year we have focussed on SEO to grow the traffic to this blog. We are just starting to see good results with traffic and revenues lifting (Although it hasn’t been reflected in Alexa raking).
Now its time to look at other methods of increasing traffic.
The most common advice is to build an email list. Having tried this in the past we have decided not to pursue because:
- If your accused of spam, there is a risk your whole online business will be shut down
- Spam filters shut out a lot of legitimate traffic
- The size of your email list cannot be measured in any way by search engines so it doesn’t count towards SEO.
So we have decided to build our RSS feed readership.
In researching best way to achieve this we learned a lot about Feedburner & SEO.
Feedburner is a service which will take your feed, add some smarts then make it available for your readers. There are many options but some of the nicer features are:
- Information about how many subscribers you have (see left hand side of this page)
- Information about how much traffic you get from your feed as measured in clicks
- Ability to include customized information into the feed – could be used for advertising
What I especially like is the ability to measure the number of RSS subscribers. Just having that measure gives the ability to see the results of efforts to grow the subscribed base.
I will shortly include some ads to the feed to encourage traffic back to this site.
Since I have a WordPress blog, setting up the redirection from my existing feeds to the new Feedburner feed as a snap. Just install an automated plug in called Feedburner Feed Replacement
With the tools in place the next task is to find more subscribers. The first step was adding the large orange button at the top of this page so it was really obvious how to subscribe. For the next few months we will increase post frequency and look for every opportunity to grow the readership.
There has been some talk in forums that search engines will start to look at RSS readership as part of their SERP formula. I don’t know if this is the case but with Google introducing it’s Reader (Google Reader) then it is always that possibility for the future.
If you have some views on the above or have some RSS tip’s you would be prepared to share, please feel free to add a comment below.
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