Google Payload

About a month ago I bought a copy of Google Payload. The product had been out for a while by then and there were mixed reviews across the web

Google Payload is about traffic arbitrage. You buy traffic from a cheap source then send it to a page where people click links or (less often) buy stuff.

As long as the the revenue from the clicks is more than the cost of the traffic all is good.

By the way, this is not a tactic I’d recommend to use with your Google Adsense account. It’s against TOS and will get you banned.

The author of Google Payload, Alex Goad explains how he went about using this tactic to make lots of money.

The ebook covers the following topics:

• Buying Traffic
• Finding a Niche to Exploit
• Constructing Arbitrage Pages
• How to put it all together
• A list of keywords which have worked well for him
• Some templates to use for the tactics discussed in the ebook.

The reason I bought this ebook was that the idea of having another revenue stream which was quickly scalable appealed. I also wanted to increase the revenue diversity in my home based business i.e having revenue from more than a few streams. Arbitrage seemed like a pretty good way of doing it.

At the time of writing Google Payload costs $77 and for that outlay I’ve got a small income of about $20/month for doing next to nothing. So thats about a 300% return on the investment which is OK but its a lot lower than expected.

I found it easy to implement the technques outlined in the book. Building a site, getting accepted to sell my traffic.

The part that I have yet to master is how to get cheap traffic that converts. Tried a few of the sources in the ebook but the traffic was, well ……rubbish. In fact a couple of the sources have been banned from the traffic buyer for poor quality.

Alex does point out that you need to experiment a bit to find traffic which works for your keywords. I’m just not sure I want to invest the money in PPC experiments with traffic which “may” work out, when I know that a bit of SEO will give a much better probability of success.

What has been working for me is sending “organic” traffic from my sites to the traffic buyer. They provide affiliates with a “search engine” which when people click on a search result I get paid.

Since implementing this I’ve generated a few extra dollars per month and seen no effect on the overall revenue from my other sites.

As more sites are added and traffic continues to grow, this income will also increase. You can see the site here. Its totally out of the box and works just fine.

So in summary I wasn’t able to make Google Payload perform the way Alex has, but I did pick up one related idea which will more than cover the expense in a few months.

Here’s the link in case you’d like to check Google Payload out for yourself.