If you have an online home business then you will know that it is important to have at least the very basics of search engine optimization in place for your site.

A few seeming small changes can make a big difference to  search position and traffic.

There have been many books written on the subject, some making the whole issue a lot bigger than it needs to be.

Google has released a search engine optimization guide which is aimed any-one who wants to understand some of the factors the Google search engine uses to rank sites.

Topics include:

  • Page Titles
  • “Description” Meta Ta
  • URL Structure
  • Site navigation
  • Quality of Content
  • Anchor Text
  • Heading Tags
  • Optimizing Images
  • Robots.txt
  • Rel=”nofollow” for links
  • Site Promotion Good Practice

You can download the PDF by going here

Filed under: Search Engines

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