Home Based Business Niche Analysis

As part of marketing my home based business website, I keep an eye on my competition, and their search engine ranking.

For my sites the most profitable traffic comes from search engines. Traffic exchanges, purchased traffic, traffic off articles and that from links on other sites do not seem to be as effective. The other thing I like about search engine engine traffic is that the price is right - free!

As a beginner I’ve learned how to get good rankings with MSN. I’m working my way up the food chain now, looking to understand the “formula” for Yahoo.

This is a well trodden path - I guess everyone has to learn this as they develop their online marketing skills.

In the Digital Point forum I found a great tool today which has already saved many hours of work.

The tool is called Niche Watch. It compares the top listings for Yahoo with your site.

When I used this tool it was immediately clear that I need to work on my site title tags.

I am also weak in the text area for my keywords. Not sure what to do about that, so will look into this over the next few days.