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    Good Practice

    Offto.net

    Offto.net is a free offering from Jonathan Leger which rolls a few free tools into one simple package.

    For quite a while I’ve used tinyurl when shortening links or just plain hiding an affiliate url in forums, Mylot and Yahoo Answers etc.

    Jonathan’s tool takes it a step further, by adding some extra features. Here’s a summary of what Offto.net does:

    • Shortens URLs. For example my affiliate link to CashCrate becomes http://offto.net/e08yp9/ instead of http://www.cashcrate.com/317777 As you can see, the link is much smaller and the affiliate component is hidden.
    • Tracks traffic through the shortened url. It counts unique as well as raw clicks. Tiny URL and many of the other URL shortening services don’t offer click tracking. If you know the number of clicks to a product and the number of sales made then its pretty simple to work out the sales per click.
    • Each new URL created is placed on the front page of the Offto.net website. There it has the opportunity to be seen by others visiting the site and in this way potentially generating free traffic to the product your are promoting.
    • Finally each time you send a visitor to the Offto.net website, you get a point which in turn guarantees a visitor to a website of your choice.

    All in its a smart move from Johnathon. He has built a sticky website which should get good traffic and act as a great platform for him to promote his numerous other products.

    This is a good service in its own right. I’ll use it in place of Tinyurl for the click stats alone.

    Click here to find out more

    Comments

    Comment from Wangzen
    Time: September 25, 2007, 1:43 pm

    Interesting. I’ve thought of using an URL shortening service like tinyurl, but it looks like offto is even better. Thanks for pointing out the differences!

    - Wangzen

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