Unrelated Adsense Ads

Sometimes unrelated Adsense ads are shown on your newly prepared web-page. Unrelated ads don’t quite look right and more importantly, are likely to have a lower conversion ratio , leading to lower profits for your home business.

Here are a few tips to help improve the Adsense targeting on web pages:

• Page Title - Ensure your most important keyword is included in your page title.
• Post Title - Same again, your most important keyword should be included.
• Meta Keywords/Description - Probably less important. Its good practice to include some of your keywords in your Meta Description as well as the obvious list in the Meta Keywords.
• Content - This is the most important element. There should be plenty of good content on your page which is relevant to the topic. Sprinkle your target keywords through you content. Enclose the first use of you most important keyword in the tags (see bold words above).
• Pictures - Include your keywords in picture tags
• Sidebars - Search engine spiders read from top to bottom and left to right. If you have a left hand sidebar the bot will zip down it first before reading the rest of the page. So if you have a left-hand sidebar ensure a couple of your keywords are included in the top right.
• Section Targeting - Google provides a way of allowing you to focus its bot on the content that is most relevant. See Section Targeting
• Filtering - You can use the competitive ad filter to remove sites which are not relevant to your content. See Competitive Filter

Always make sure your page has a good (at least 2 or 3 paragraphs of written content) and always make sure that the content is relevant to the topic.

Don’t go overboard with keyword density. Be careful of going over 5% for any one keyword.

It may take up to a week for the Google bot to visit your site and for the relevancy of the Ads to improve. So be prepared to wait a bit for things to improve.

Lastly there is the Google Adsense Preview Tool which will allow you to preview the ads that may be shown on your web page. I’d recommend you use this once you have attended to the other items above.