Website Heatmap
A website heatmap is a diagram showing where people look the most on a web page. For an publisher or advertiser it tells you the place your ads are likely to be most effective.
Feng-Gui ViewFinder is a neat online service which will take your current webpage and generate a heatmap on the fly. How do they do it ? Well the website owners describe it this way:
During the last 25 years, robotics development was accompanying with artificial vision researches looking for finding the way we humans see. Some of the researches focused in the physiologic of the eye and the complex neurological processes taking action while being exposed to images. The human vision process was articulated into a mathematics expression. As a result of those researches, technological simulations of artificial vision where implemented in robotics technology.
One kind of artificial vision research focused on attention and the way people are paying attention – Visual Attention. What are the rules that cause us to pay attention to certain objects in an image and choose those regions as interesting? Three principal elements where perceived as dominant in these rules: Light, Color and Flow. Of course, we, as humans, implement a context related Visual Search, for example, looking for Text and Faces. The ViewFinder service , currently, does not employ any visual search mechanism, but we intend to add them in the nearest future, in order to make the heatmap even more accurate.
I tried it on my site and what it told me fitted with where my ads seem to be most effective. So the results seem about right. One draw back on my site though, the algorithm can’t read my Java Script so the page was shown as if Adsense wasn’t there. See notes below, this is because of the way I am serving Adsense through a WordPress Widget.
The traditional way of looking at best ad placement is to use a tracking program and track where the reader clicks on the page. This is good in that it measures real results. However if you don’t have a link on the hottest part of your page you will never know about it – “You don’t know what you don’t know”.
This approach is interesting as it can be used to complement other methods of finding the real hot spots on your page.
You can try the viewfinder service for yourself by clicking here
Similar Tags: website heatmap, java heatmap, heat map java, heat map diagram, heatmap JAva, java heat map library, heatmap java world, heatmap how implement, heat map java website, java treemap heatmap
Filed under: Net Marketing • Resources
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Hi Bestrealincome,
thanks for sharing feng-gui with the rest of the world.
you said “One draw back though, the algorithm doesn’t read Java Script so the page is shown as if Adsense wasn’t there.”
well, this is not correct. Java Script is just fine. the reason the service didn’t create an image contains your google adds, is because there are in an IFrame.
thanks,
feng-gui team
Thanks fen-gui
Have updated post.
Best of luck with your site.
Is this similar to what CrazyEgg does?
Also, do you think a program like this would help shorten the time needed to test ad placement?
“Is this similar to what CrazyEgg does?”
No
“do you think a program like this would help shorten the time needed to test ad placement?”
Yes. this is exactly the point of ViewFinder heatmap service.